Customers have many choices when it comes to selecting a company that provides a particular product or service. Even if they have been with a company before, another could just as easily swoop in and take that business, so what can you do to make your business stand out and keep your customers coming back?
One easy way to make an impact and ensure your business is memorable is through unique printed wall graphics. When used right, wall graphics can really draw attention, making them an effective marketing tool that creates a powerful and unforgettable first impression.
As well as helping you make an impact with that all-important first impression, printed wall graphics offer many other benefits to your business. Here are 8 of them below!
Printed Wall Graphics Can…
Create a productive working environment
There’s nothing like motivation and determination to get your staff working as productively as possible but sometimes goals and targets just won’t do. With the right wall graphics, you could allow your walls to inspire productivity for you. Whether you use graphics reinforcing the business’s mission statement or opt for beach scenes or city skylines, these images can really influence a working space positively, helping your workers to push through any slumps they have throughout the day.
Make an impact on customers
There’s no way of avoiding big and colourful graphics that are literally in your face, so imagine how much of an impression this will make on your customers. In reception areas and any rooms that you are interacting with customers, how about adding wall graphics to do just that? A good quality and well-designed wall graphic has the power to compel people and convey what you want to about your business, and the best part is is that it will be memorable to them for a long time after they leave!
Insider Tip: for businesses who have been using the same space for a long time, why not add a new wall graphic to update the place and surprise your regular customers? It can really make them feel like they are visiting a completely new place!
Drive impulse sales
We’ve all bought things on impulse, so why not try to achieve this with your customers through the use of powerful wall graphics? Graphics can effectively communicate why your customers should buy a product through images alone, so consider your audience’s needs as well as what your product or service actually is before the designing stage. If you are a retail business, don’t forget to add point of sale displays alongside your graphics to increase impulse sales.
Attract new customers
As we said above, images have a way of drawing our attention and captivating it until we’ve understood and processed what we are looking at, so naturally, this makes them the best tools for attracting new customers! It’s true, we can’t resist looking at interesting things. If you have a unique and intriguing printed wall graphic in your vicinity, with businesses that have a window front, in particular, you can be sure that this will literally attract passersby and bring them through your doors for you to potentially convert to customers.
Advertise your products or services
One of the biggest benefits that printed wall graphics can give your business is that they are an ideal advertising tool! We’ve all seen cafes that use graphics to call attention to the drinks that they sell and they are very effective. Why? Because people forget things and reminding them can drive their decision to buy. Although we all know that cafes sell tea and coffee, having big letters advertising ALL of the products on offer can lead us to buy a hot chocolate or chai tea latte instead.
Communicate your mission and values
Pictures say a thousand words, so what better way to tell everyone who you are and what you do than with a wall graphic? People associate images and colours with certain experiences and emotions, so imagine how powerful an impression you can make through using them. Having a printed wall graphic that represents the culture of your company or even one that specifically shows them the history of how you came to be what you are now, is the best way to communicate and connect with your customers.
Insider Tip: many customers make decisions to buy based on trust, so use powerful images to connect with them and form lasting relationships.
Create the ideal atmosphere
Every business is unique and the environment should reflect this. Using printed wall graphics, you can create the ideal atmosphere that you need to increase productivity, make your customers feel welcome and inspire the emotions that are needed to drive your business. Great examples of this are businesses that provide a service, such as a gym or a nursery. When customers are at the gym, seeing graphics of fit and powerful people doing sports triggers the motivation and determination they need to work out. Whereas, at a nursery, colourful and positive graphics such as plants can create a comforting environment that inspires learning.
Insider Tip: some businesses can create the ideal environment by just using their logo alone. If you offer memberships, seeing graphics of your company logo, motto and emblem can create a sense of belonging and encourage brand loyalty.
Make a statement!
Whether you’re rebranding your business or just giving it a refresh, spread the news with powerful graphics that communicate the changes whilst reiterating your core values!
The right types of wall graphics can help you attract the right customers to your business, but they can also benefit your business for a long time after. With these great 8 benefits above, don’t wait any longer to create powerful wall graphics that will attract new customers, establish brand recognition and leave them with a memorable visual experience unique to your business.
Wall graphics create endless possibilities to help enhance any space or environment.…
If you need any help or advice on what types of wall graphics are best for your house, company or office, don’t hesitate to get in touch; we’d love to help! Applied Products has limitless options, so we can help you transform your room into a comfortable and productive space.
Applied Products – [email protected] / 01792 895730