Signage is a brand’s voice, a marketing powerhouse, and a direct line to customers. Choosing the right types of signage is key to standing out, guiding customers, and showcasing what your brand stands for, all in one glance.
Let’s look at the different types of signage and why they are crucial for your business!
Types of signage and their importance
Digital signs
Digital signage, encompassing LCD screens, LED billboards, and electronic paper displays, brings content to life with vibrant visuals and dynamic updates. This type of signage excels in adaptability and modern appeal, capturing customer attention with real-time information and engaging multimedia.
These signs are indispensable for businesses aiming to communicate effectively and instantly with their audience.
Outdoor signage
Outdoor signage, including towering pylon signs and eye-level monument signs, is crucial for making a business visible from afar. These types of signage guide potential customers to your doorstep and make a strong first impression.
The strategic use of outdoor signage is essential for any business looking to stand out in a crowded marketplace and draw in passing traffic.
Informational signage
Informational signage, including essential wayfinding signs, is pivotal in guiding visitors through both outdoor and indoor spaces, such as car parks and expansive buildings.
The clarity and accessibility provided by informational signage significantly enhance the customer experience, making it a fundamental element for any well-organised space.
Persuasive signage
Persuasive signage leverages compelling language and visuals to subtly influence shopping behaviour and encourage impulse purchases. This type of signage is key in drawing attention to new products and special promotions.
The strategic use of persuasive signage can significantly boost sales and highlight the unique selling points of products, making it a powerful marketing tool.
Compliant signage
Compliant signage is essential for creating an inclusive environment that welcomes all visitors, including those with disabilities. These signs, ranging from braille restroom signs to wheelchair-accessible entrance notifications, are crucial for ensuring everyone can navigate and enjoy facilities without barriers.
Beyond meeting legal requirements, compliant signage reflects a business’s commitment to diversity and equality, enhancing accessibility.
Specialised signage solutions
- Channel letters: Illuminated channel letters make a striking impact, offering high-visibility branding that lights up the business facade. These 3D letters, often backlit for a halo effect, provide a sophisticated and eye-catching way to display your brand name or logo, especially after dark.
- Vehicle graphics: Transforming vehicles into moving billboards, vehicle graphics are a cost-effective way to spread your brand’s message far and wide. From simple logos and contact information to full-vehicle wraps, this mobile signage solution extends your advertising reach to wherever your vehicles travel.
- Menu boards: In the hospitality sector, menu boards are indispensable for presenting food and drink offerings clearly and attractively. Whether digital displays or traditional chalkboards, they provide customers with essential information about your menu, specials, and pricing, enhancing the dining experience and streamlining order processes.
Sealing success with the right signs
Companies need to make sure their signs really show what they stand for, work well for their day-to-day needs, and follow the rules.
At Applied Products, we work closely with you to understand what your brand is all about and what you need. We then create sign solutions that speak for your brand. Our custom advice, creative designs, and full range of services mean your signs do more than just show where you are; they tell your story.
The right signs make your brand stronger and improve how customers see and feel about your business, making every sign a step towards a better experience for everyone.
